MAX/TECH by kvCORE & kvCORE Learning Center

Running A Google PPC Campaign For A Single Property Squeeze Page In Google 👉Concept Introduction (00:00-00:30) Many real estate ads are generic, promoting "all homes for sale." Suggests using a single-property squeeze page linked to a Google ad to highlight a specific listing, which could stand out and appeal to sellers. 👉Creating a Single Property Squeeze Page (00:31-01:23) Using BoldLeads’ "Lead Engine" to create a specific squeeze page for a property. Input property details by searching the MLS number, add tracking hashtags, and choose Google as the source. 👉Customizing Registration Settings (01:23-02:18) Adjust the settings for property views before registration (set to "immediate" for this example). The URL is generated for use in Google Ads. 👉Testing the Landing Page (02:18-02:45) Testing the squeeze page to ensure it prompts users to register for full property details. 👉Setting Up a Google Ad Campaign (03:11-04:11) In Google Ads, create a new campaign focusing on website visits and select the correct URL. Set campaign goals and adjust settings (e.g., location targeting for Philadelphia area). 👉Keyword Selection (05:30-06:38) Manual keyword selection: target key phrases like the city name, "homes," and "homes for sale." Avoid overcomplicating keyword choices; broad terms can work well in real estate. 👉Ad Creation and Customization (06:38-08:00) Ad headlines emphasize the specific property, including the address and key features (e.g., "4-bedroom, 3.5-bath townhouse"). Use descriptive, curiosity-driven copy to make the ad stand out from generic listings. 👉Setting the Budget and Finalizing (09:08-10:10) Choose a budget (e.g., $5 per day) and ensure the campaign is optimized for clicks, not display ads. Expect $1-2 per click, depending on location and competition. 👉Additional Promotion Channels (10:10) While Google Ads is highlighted, the strategy can be applied to other platforms like Facebook, TikTok, or direct mail. 👉Conclusion and Call to Action (10:37) Encourages viewers to try this approach for their listings and share feedback in the comments.

BoldTrail Real Estate Niche Landing Page Funnel Example 👉Landing Page Setup (00:00): Example of a landing page created in BoldTrail page builder designed for Google Pay-Per-Click (PPC) traffic. 👉Target Audience & Offer (00:00-00:29): Focuses on "downsizer-friendly" homes in suburban Philadelphia with a master bedroom on the main floor. The price range is highlighted in yellow, and a call-to-action encourages users to submit their first name, last name, and email to get alerts. 👉Testing and Optimization (00:29-00:58): The goal is to optimize the page for conversions. Testing various hooks, including a specific "downsizer deal of the week" offer, to see which performs best. 👉Property List and Follow-up (00:58-01:25): After users opt-in, they are redirected to a page with the list of properties. Additional content includes a link to check property values and a series of webinars (e.g., "ABCs of senior housing") as a bonus. 👉Building Trust & Future Content (01:25-01:51): Plan to introduce a video from Brett (the realtor) to build trust and improve conversions in the future. The campaign will also include automated texts and emails through BoldTrail's Smart Campaigns. 👉Google Ad Setup (01:51-02:18): The Google ad targets a broad audience by using generic search terms (e.g., "City real estate") and narrows the focus to the downsizer-friendly offer. The ad's performance is not perfect, but the results are typically good despite the low ad strength score. 👉Landing Page Design (02:18-02:45): The landing page design is simple, with minimal distractions (no header), a clean white background, and a clear opt-in form. The goal is functionality over aesthetics, with a focus on the offer rather than fancy graphics. 👉IDX Integration (02:45-03:17): The page was built using the IDX section in BoldTrail, with simple capture forms and a video to increase engagement. Additional footer and legal disclosures are included. 👉Feedback & Testing (03:17): The creator asks viewers for feedback on the landing page and hook, and whether they're using BoldTrail for their own pages. A follow-up video will be made to share the results of the campaign. 👉Campaign Expectations (03:17): Acknowledges that PPC campaigns often have unpredictable results but is optimistic based on similar offers’ success in other markets.

How to Create a Real Estate Lead Capture Page for Downsizers Use BoldTrail’s page builder to create a simple, focused lead capture page. Select a pre-made template like the "Lead Plus Background" template. Customize the page’s title and URL (slug) to match your topic (e.g., "Single Story Homes"). Remove unnecessary headers or footers to avoid distractions. Adding a Relevant Background Image (00:54–01:52): Change the page's background to suit the downsizing niche, such as an image of an older couple in front of a home. Use free photo searches or create custom images with tools like ChatGPT. Customizing Headlines and Descriptions (01:52–03:39): Write a catchy headline (e.g., "See a complete list of downsizer-friendly homes in York, PA"). Add details like property features (e.g., one-story homes, 55+ communities, starting prices). Experiment with background colors and text styles to make the content stand out. Designing the Form for Lead Capture (03:39–04:46): Include fields for name, email, and phone number. Label the submission button clearly (e.g., "See the List Now"). Customize the button’s color and size to make it more noticeable. Redirecting Leads and Automation Setup (04:46–05:50): Link the form to a property list created in BoldTrail's IDX Squeeze Page Builder. Add a hashtag (e.g., "downsizing") to categorize leads and trigger automated follow-up campaigns. Final Touches and Publishing (05:50–07:13): Save, publish, and preview the page to ensure everything looks good. Make adjustments like aligning form fields vertically or removing unnecessary labels. Add extra elements (e.g., videos, icons) to enhance the page if needed.

How To Build Dynamic Property Search Based Real Estate Drip Campaigns - What’s a Dynamic Property Search? (00:00): A Dynamic Property Search sends links to property listings that are always up-to-date. You only need to build the link once, and it will show new listings automatically whenever someone clicks it. - Using Smart Campaigns (00:36): Real estate agents can use automated emails with these property links to send buyers new listings every week. The email changes a little each time to show different types of properties, like new constructions or luxury homes. - Personalizing Emails (01:05): The emails are personalized with the person's name, and the links are built to show the latest listings in specific areas or for specific property types. The agent can include a helpful note, like asking the person to bookmark the link. - Different Property Types (02:32): The agent can send lists of different property types, like luxury homes or fixer-uppers. This is all automated, so the agent doesn't have to create new content every time. - Evergreen Campaigns (03:58): These campaigns can run for a long time, with new emails being sent out automatically every week. The property links always show the most current listings. - Area Pages (04:31): The system also has "area pages" that show listings for specific neighborhoods or cities. These pages are always up-to-date, and agents can send emails featuring these areas as well. This method helps agents keep in touch with potential buyers and sellers without needing to constantly create new emails or content.

Time To Start Mailing "Presents" To FSBOs & Expireds? (If you Want More Listings?) Sending Presentations to FSBOs and Expired Listings: The speaker talks about using a tool called "Present" to send detailed presentations to homeowners trying to sell their property on their own (FSBOs) or those whose listings have expired. Why It’s Useful: These presentations are full of helpful data, like home prices and how long listings have been on the market. This makes the real estate agent look more knowledgeable compared to others who might just send simple postcards. Easy to Create: It’s easy to make these presentations in just a few minutes by entering the property address. The tool automatically includes important information that shows the agent knows the market. Sending the Presentations: Once the presentation is ready, agents can email it to potential clients, or print it out and send it by mail, especially useful for FSBOs and expired listings. Customization: The tool lets agents add their own branding and customize the content. It also uses real-time data to make the presentation look professional and relevant. How to Get Access: To use the tool, agents need to ask their broker or admin to give them access to it through the "Bold Trail" system.